In this new comedy, an up-and-coming rapper runs for mayor as a publicity stunt and wins. He decides to take the opportunity to clean up his town.
‘I knew Daveed was part of all sorts of community groups and these small collectives doing music together,’ Bronson said. ‘And then when I read about Chance also starting out doing his poetry in the multi-purpose room of his high school, I thought it was very, very interesting.'” – Variety
“An entertainment figure with no political experience decides to run for public office and ends up winning against the odds. That was the real-life narrative when Celebrity Apprentice host Donald Trump shockingly defeated Hillary Clinton in the 2016 presidential election. That also happens to be the premise of ABC’s new political comedy The Mayor –— something the show has used to its advantage.
‘Given the politics of the past year, it’s helped everybody, I think,’ creator and showrunner Jeremy Bronson told reporters..’Everybody is a lot more focused on what they can do, what we can all do to sort of improve the country, improve our situations, so it gives us a lot of I would say, ‘inspiration,’ for the show, but it’s not tackling the issue of the week, nor is it a parody or a satire.'” – Hollywood Reporter
When to watch: Premieres Tuesday, October 3 on ABC at 9:30 p.m
“The Mayor” is about a young, black man who, despite becoming mayor on a fluke, decides to use the opportunity to take care of a city he loves. Organizations focused on black youth civic engagement and public service can use “The Mayor” as an opportunity to encourage young people to become involved in their communities. Consider live tweeting during episodes of the shows to talk about what young people can to do spark change right where they live and share resources about the importance of voting in local elections.
Organizations can also leverage the show as a platform to spotlight African-American leaders on social media or to write an op-ed about the importance of electing a government representatives from diverse backgrounds.
If you’d like help implementing this idea at your organization, or would like examples of other ways to integrate this show into your strategic communications, get in touch with us!
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