The story of estranged siblings abruptly brought back together after the death of their father, a sugarcane farmer.
“Queen Sugar chronicles the lives and loves of the estranged Bordelon siblings in Saint Josephine, Louisiana: Charley, the savvy wife and manager of an NBA star; Nova, a worldly-wise journalist and activist; and Ralph Angel, a formerly incarcerated young father in search of redemption. After a family tragedy, the Bordelons must navigate the triumphs and struggles of their complicated lives in order to run an ailing sugarcane farm in the Deep South.” — OWN
“‘There is a spirit of inclusivity and imagination moving at all times…I’m thrilled to continue to collaborate with Ms. (Oprah) Winfrey as we expand the scope of our storytelling’ – Ava DuVernay ” — Deadline
When to Watch: Stay tuned for updates about the Season 3 premiere in 2018.
This series will offer groups working to define and navigate the intersections of race, class and gender many opportunities for empathy building through the power of storytelling. Ava DuVernay’s commitment to inclusion permeated the entire production, giving the series a deeper level of credibility on these issues.
Use Queen Sugar as a launch point for your organization to speak out about issues on social media. Consider hosting a weekly Twitter chat or highlighting relevant plot points via blog posts to engage, build, and sustain your supporters.
If you’d like help implementing this idea at your organization, or would like examples of other ways to integrate this show into your strategic communications, get in touch with us!
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