Black-ish (Season 4)

Release Date: October 3, 2017  |  TV/Digital Series - Season  |  ABC

A sitcom following the Johnsons, an affluent black family, as they try to establish a sense of cultural identity. Black-ish tackles issues like police brutality, racism, and the most recent election.

“ABC’s Black-ish has always been fearless when it comes to storytelling, whether it’s tackling the N-word or racial profiling or the 2016 election. So for its fourth season premiere, creator Kenya Barris naturally decided to do something bold: a musical episode revolving around June 19, 1865, considered to be the last day of slavery.

‘I think it’s the most ambitious episode we’ve ever done,’ Barris tells EW. ‘The episode takes place with Dre (Anthony Anderson) at a Columbus Day pageant with his kids and he’s like, ‘This is bulls–t!’ and he starts spiraling. With the help of The Roots and Aloe Blacc, he tries to create an advertising campaign to bring back June 19th and we do a Broadway-level musical with the cast in the parts.’” – SpoilerTV

In the episode, which is titled “Juneteenth,” the Johnson family…gets frustrated with historical inaccuracies, which sparks a conversation both at home and at work about black holidays that don’t get enough attention – like Juneteenth, the day that marks the end of slavery in the United States. – Variety 

When to watch: The Final Season premieres Thursday, October 5 at 9|8c on ABC

Take Action:

Black-ish has always faced social issues head-on. The season premiere is centered on the idea of highlighting Juneteenth, a holiday that celebrates the last day of slavery. Schools can consider creating a lesson plan or study guide around slavery, highlighting the narratives of enslaved Africans and discussing events that might not be commonly studied in history classes. The premiere is also a chance to bring to attention the whitewashing of history. Consider writing a blog post or an op-ed describing the importance of highlighting narratives not normally emphasized in the dominant culture. AndACTION will be on the lookout for how projects working on family support, child care, education, and racial justice can join the conversation.

If you’d like help implementing this idea at your organization, or would like examples of other ways to integrate this film into your strategic communications, get in touch with us!

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