Memes are those often funny (or sometimes serious) static pics or looped animations called GIFs (hard “G” please!) you see all over your social media feeds and feel compelled to share. They are ideas, behaviors and styles we share repetitively within our culture (we apparently all love cats). They create recognition and connection. That means they can be a powerful tool for you to make people sit up and pay attention to your issue .
Making memes is fun. Once you’ve got an idea, you can get started by asking yourself and your organization a few questions.
- Would you want to share this? Would you be proud to share it?
- Is it approachable – instead of being full of info that makes my eyes glaze over?
- Will your audience be delighted or entertained by it? Will they be informed?
- Does it have heart? Or is it funny? Both?
- Is it timely? Does it capture a specific moment?
Ask yourself these questions as you look at how the TV show Jane the Virgin used an onscreen meme to explain the complexity of immigration reform. Note that it has an action request, asking viewers to pause the show to look it up and then reminds them to #vote #vote #vote.
Now you can get down to the nitty gritty.
- To make your own meme, start by downloading a meme-making app. Here is a great list of apps for Mac, PC, iPhone or Android. The app will allow you to write the meme caption text over the top of the image or GIF.
- Next, select a storyline from the database, or one you’ve had your eye on otherwise.
- From there save an image or short video to your desktop that you will write the meme caption over.
- Write the meme text to emphasize a point in a clever way.
- Finally, attach these memes to your tweets and Facebook posts, and watch your issue move to your audience – and beyond!
Love the Listicle
Listicles are like blogs but shorter on words, and longer on images and memes. BuzzFeed has mastered the art. Listicles can reinforce empathy when they include memes of emotional scenes from shows or movies. They also work well to explain cause and effect, or issue a call to action.
Any questions?! Get in touch with us today – we’re here to help!