Hollywood Awards Season Shares the Spotlight with Social Justice

January 10, 2018  |  Activism

Awards season is upon us, and the 75th annual Golden Globes celebration proved that social justice can share the spotlight with pop culture.

Cast of “Big Little Lies” celebrates its wins | Photo credit: Adweek

At AndACTION, we help nonprofits think strategically about how cultural moments spurred by film and television can strengthen advocacy-based communications.

Hollywood’s TIME’S UP campaign, a follow-up to the #MeToo movement, changed the color and the conversation on the Golden Globes red carpet. Standing in solidarity with women, attendees donned all-black ensembles to declare the clock has run out on sexual assault and inequity in the workforce. TIME’S UP spotlighted a problem and created a community of support by encouraging people to join in by dressing in black or sharing personal anecdotes on social media.

Taking their message a step further, female celebrities extended invitations to activists working to ensure women have resources to protect themselves against discrimination and abuse.











Actresses and activists | Photo credit: GirlTalk HQ

Many of the nominees (think “The Handmaid’s Tale,” “Big Little Lies,” “Battle of the Sexes,” and “Lady Bird”) featured storylines about women overcoming adversity. If your organization works on women’s issues, the TIME’S UP campaign makes this awards season especially relevant to you.

But let’s not stop there. Many other acclaimed films and television shows broached important social issues. We’ve curated coverage about a few of them below.

To explore further, get a complete list of winners and nominees here.

So how can nonprofits capitalize on the conversations happening in Hollywood? Our suggestion: Take your thoughts to social media.

Twitter, Instagram, and Facebook are heavily trafficked on awards show nights, as people who may not even be watching the live show go online to check out the winners. By using social media to link a relevant storyline or speech to your work, you can seize the moment to raise awareness.

Here are examples of organizations who tried this out:



And for more social media opportunities, here’s a list of upcoming awards shows:

  • Jan 11 at 8 p.m. ET on The CW: 23rd Critics’ Choice Movie Awards
  • Jan 15 at 9 p.m. ET on TV One: 49th NAACP Image Awards
  • Jan 21 at 8 p.m. ET on TNT and TBS: 24th Screen Actors Guild Awards
  • Jan 28 at 7:30 p.m. ET on CBS: 60th Grammy Awards
  • March 4 at 8 p.m. ET on ABC: 90th Academy Awards

Get in touch with us at info@andaction.org to talk through how your organization can get in on the buzz. We’ll help you craft tweets, Facebook posts, and blogs about the issues that matter most to you.

P.S. If you haven’t watched Oprah’s Cecil B. DeMille Award acceptance speech, we think you should.


























Here are examples of organizations who tried this out: