What Was Different about #Oscars90? Social Justice Front & Center

March 6, 2018  |  Activism

Awards season always spotlights the social justice sector, and that’s why it’s important nonprofits pay attention to events like the Oscars.

Photo Credit: CNN

Awards season always spotlights the social justice sector, and that’s why it’s important nonprofits pay attention to events like the Oscars.

What made this year’s 90th Academy Awards celebration so special was the focus on policy issues, instead of political jokes. While the rhetoric of previous Oscars has been full of jabs from Hollywood’s elite at unpopular politicians, last Sunday night’s host, Jimmy Kimmel, kept his Trump-trolling tempered.

Instead of the routine nod to activism, this year’s Oscars made space for revolutionaries to shine. During musical performances, social justice leaders appeared behind performers, standing in solidarity with one another to prove intersectionality is paramount. For a full list of activists who appeared, click here.

Movements like #TimesUp, and policy priorities like DACA, gun reform in the wake of the recent Parkland shooting, and the gender wage gap, got time on stage.

AndACTION encourages nonprofit communicators to tap into social media during widely viewed television events to take the pulse of the online community and to use the opportunity to share information about their own organization’s priorities. Twitter had the same idea when the platform unveiled its first TV ad dedicated to female empowerment with the hashtag #HereWeAre.

The ad did draw criticism, given the cases of harassment of women on Twitter, especially women in STEM and the tech industry. But the ad remains an example of how a company can make use of a widely viewed television event to tap into a larger conversation about equity.

Similarly, many nonprofits used this year’s Oscars to raise their voices on social platforms. Check out some examples below:

Don’t miss Frances McDormand’s inspiring speech from her Best Actress win. And get in touch with us at info@andaction now to learn more about how your organization can use pop culture in its communications.