Underground & Color of Change

April 15, 2016

AndACTION worked with Color of Change to participate in the official “Underground” live-tweet with cast members, creators, and an enthusiastic audience for the “Firefly” episode.

A black woman bandages a man's back injuries from being whipped.
Photo Courtesy: WGN

“Firefly”  aired on March 30. Color of Change is a trusted and proven leader in racial justice, and we were interested in seeing how we could connect the “Underground” audience to their work.Trending Topics on Twitter

We created three quote memes from the show’s creator and television and social critics about the depiction of slavery on film and TV, because we were curious if the audience was making the connection that this show connects the historical background with the racial justice activism happening today.


Sure enough, the Twitter audience passionately illustrated how much they have been wanting heroic characters like these, as well as their deep understanding of the connection between the trauma of slavery and its legacy of institutional racism. We followed up with a blog post analyzing the experiment.