May TV’s Sweeping Potential to Put Your Issue in the Spotlight

May 3, 2017  |  Television

In a TV galaxy not so long ago and far away, “May sweeps” meant one thing: Every TV show worth watching was wrapping up for the season and networks pulled out all the stops to boost ratings and ad dollars. That’s still true, to a point, but today’s multi-platform media landscape has made this time…

How “The Americans” Holds a Mirror to Current Events

April 9, 2017  |  Television

Picture this: The FBI assembles a task force to investigate rumors of Russian spies living as suburban Americans, who have seamlessly infiltrated our country. In fact, an FBI counter-intelligence agent has suspicions about the family that lives next door, whose car is similar to one spotted at the scene of the kidnapping of a high-level…

Download Our Report: “Pop Culture Works for Social Change”

April 6, 2017

Join the hundreds of people who downloaded our recent report with the Ford Foundation, “Pop Culture Works for Social Change.” In it, we provide step-by-step instructions to show you how to leverage pop culture – TV and film stories in particular – as an effective communications tool for social change. Tips, actionable strategies, best practices…

Webinar! Using Pop Culture for Change for Immigration Stories

March 15, 2017

AndACTION wants you to know, using pop culture in your strategic communications plans is effective, it reaches beyond the bubble, it isn’t time consuming, and doesn’t cost you a dime. Your organizations can integrate pop culture and TV and movies starting right after watching this webinar! Watch and learn how shows like American Crime spotlight problems…

Get Our Webinar On-the-Go

February 8, 2017

AndACTION’s Intro to Using Pop Culture for Social Change webinar explains why pop culture is such an important strategic communications tool and how we can help nonprofits use film and TV to advance their work. Please watch the video, then get in touch with us at info@andaction.org to get started!

Pop Culture as a Powerful Force for Narrative Change

January 23, 2017  |  Activism

This piece was originally published in Change Agent, the biannual publication of the Communications Network.  We all tell ourselves stories. There’s a story of how each workday goes—psychologists call these behavioral scripts—and there are larger narratives we tell ourselves about our lives in general. There’s even a subfield of psychoanalysis called narrative therapy that encourages patients…

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January 20, 2017  |  Film Festivals

Last year’s Sundance was noteworthy for several reasons: streaming services Netflix and Amazon were the highest purchasers, cementing their place among traditional studios; Nate Parker’s Birth of a Nation became the biggest sale of Sundance history; and sleeper film Manchester by the Sea is now poised for Oscar success. This year, Sundance is going in…

The Revolution Is Not Yet Televised

January 18, 2017  |  Activism

On January 3, 2017, the 115th Congress was sworn in. While fourteen women won seats, 14 women also exited, leaving the total number of women in Congress at 104. This means that while women comprise more than 50 percent of the American population, they make up less than 20 percent of Congress’s 535 members. On…

Why Atlanta and Insecure Capture The Black Millennial Experience

January 10, 2017  |  Television

Atlanta and Insecure are arguably two of the best new shows on television. For me and many of my friends, these shows have filled an unconscious void. They have filled a void that we couldn’t define or even know was missing. Created by the stars of the programs, Atlanta and Insecure demonstrate an authenticity of…

‘Tis the Season for Seasonal Workers

December 22, 2016

In Charles Dickens’ A Christmas Carol, loyal employee Bob Cratchit asks his boss, Ebenezer Scrooge, for Christmas day off to spend with his family. Scrooge, a wealthy, greedy man, begrudgingly agrees to Cratchit’s request, yet doesn’t believe that his business should have to suffer while Bob takes a holiday, despite his strong work ethic, tolerance…